The power of three

Three tips for creating great media releases

1. Identify a hook to get attention - how big a deal is this story? How unusual is it? Is it a first?

2. Keep it short - the ideal length of a media release is one page or less.

3. Make sure a trained spokesperson is available and provide after hours contact details if possible.

Three tips for knockout presentations

1. Engage with the audience and make eye contact with individuals.

2. Limit the number of slides - if all the audience wanted was slides - you could have emailed them! They've come to see you - not just your slides. 

3. Don't grip the lectern - move about and get energised!